Jim Edwards from igottatellya.com recently interviewed Richard Cleland from the FTC and posted both a video webinar and downloadable transcript on his site.

Check it out here.

If you’re concerned at all about how these new rules will affect you, head on over to Jim’s site and watch/listen or download the PDF. This is the best and clearest explanation I’ve heard so far. Jim did a great job with his questions and asked all the questions that would normally concern affiliate marketers, especially those that deal in the internet marketing niche.

He also showed Richard a couple of his sites and asked very specifically whether he would have to change his testimonials and or copy in order to be within the new guidelines. I was surprised at a couple of the answers. I initially thought that Mr. Cleland would say that one of the examples was not acceptable, but he simply said that only some of it was questionable and he would recommend editing it to remove some parts dealing with the “typical results” rule.

Also, I found that Mr. Cleland did not seem to be on any kind of mission to kill internet marketing at all. I believe the FTC is not doing anything but trying to protect consumers from obvious con-artists. This however does bring me back to my rant post in that we shouldn’t have to protect people from the obviously hyped and untrue advertisements. My thinking is that the FTC could probably serve the public better by educating the public on how to spot the scammers.

By shutting down scammers you are in effect giving the people who would be hurt by them a fish. By educating those same people on how to spot the nasty marketers you would be teaching them to fish. In my opinion that’s always a better solution to any problem.

Here’s that ink again.

Check it out here.

Until next time,

Wishing you success in everything you do!


This entry was posted on Friday, December 4th, 2009 at 3:15 am and is filed under FTC Rules and Guidelines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Update On New FTC Rules”

  1. Harlan on June 7th, 2011 at 10:21 am

    When the word went out about the new FTC rules on the use of testimonials, etc. there was a lot of buzz and anxiety among the people I’m connected with on the net. I see your article was originally written in December 2009. What is your opinion of the FTC’s crackdown at this point? Does the mom and pop internet business selling a product that makes claims through testimonials have to really be careful or what?

  2. Blog Meister on June 7th, 2011 at 4:03 pm

    Hey Harlan,
    I don’t think many internet marketers changed their tactics at all. A few of the really big boys added a disclaimer where there wasn’t one before, but other than that I haven’t noticed any change at all. The scammers are still out there making impossible claims of revenue and people are still buying the products.

    One thing I have noticed however is it seems like the price of the products have come down a bit. I don’t know whether this is due to increasing competition or because the scammers are willing to take less for bogus products with the hopes that people won’t complain to the FTC.

    I would imagine the only way you’re going to get noticed for breaking any of these rules is if someone does actually file a complaint. Most will not for a 9.95-27.00 product. Especially if the marketers are true to their word and give refunds quickly with no questions asked.

    Most people won’t even bother asking for a refund when the price of the product is in that range.

    Good luck and thanks for the question.

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