Blogs have been around for a while but in the last few years have taken off for internet marketers in a big way.

What is a blog? In case you’ve been living under a rock (just kidding), the word blog is short for “web log” which you can think of as an online diary. Most blogs are date and category sorted. The proliferation of blogging services and blogging software has made it very easy for anyone to have a web presence without having to know how to code in html or build a webpage.

You can use a blog for whatever you want. They can be simple, just an online journal so your friends can check in from time to time and see what’s going on with you. Or they can be as complex as an online storefront or membership sites with products, audio and video, or even picture galleries.

Blog marketing is one of the easiest ways to get started making money on the internet today. There are free blogging sites where you can set up a blog in a matter of minutes at absolutely no cost. However, there are also definite advantages to having your own site and your own URL (domain name). But if you’re a true beginner there is nothing wrong with starting out with a free WordPress or Blogger blog and get the ball rolling. The only way you can gain experience is by doing. By getting a free blog up and running you will learn what it takes to keep a blog going. You can even set your blog as private if you’re worried about what others will think of it while you’re learning. However, I’d advise that you make it public and see where it goes.

Using a blog to market has some distinct advantages over a normal website. For one thing, the search engines love blogs right now and this makes getting ranked in them and the traffic that goes along with it much easier than with a traditional website. Another big advantage is that blogs are in most cases much cheaper to build and maintain. I host my own blogs and with the tools my hosting provider makes available, I can have a blog set up in as little as 15 minutes. Also there are tons of free templates for the most popular blogging platforms so you should not have any trouble finding a layout that you like and fits your subject matter. But perhaps the one thing that makes blogs so popular is that adding content to your blog is as simple as logging into your blog’s admin panel and filling in a form just like typing an email. The blogging software takes care of formatting, positioning on the page, categorizing the posts and creating the navigation (links) to all your posts. You do not have to know how to build web pages, do database queries, or learn html coding at all! With a traditional website, you would have to learn these things or hire them out.

Blogging can be simple or hard. It’s up to you. There are more people than you can imagine making 6 figures a year from blogging. But 99 times out of a hundred they have multiple blogs. And in most case they have had to hire out some of the work, but with that kind of income they can afford it. 🙂 But in every case, they all started out with one blog just as you are now. They built it up using tips like you will find on this blog, then created another and did the same thing. Once you have one up and running and making decent income it takes less time to maintain it so you have the time to create another and so on. Once it gets to the point where you can’t keep all your blogs supplied with fresh content you’ll be in a position to outsource some of the time consuming tasks. But for now, start a blog, work on it daily and you’ll be pleasantly surprised at how fast it grows and how much you’ll enjoy the extra income! 🙂

Until next time,
To your success!

Ken

This entry was posted on Wednesday, April 22nd, 2009 at 4:53 pm and is filed under Blogging Basics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Blog Marketing for Beginners”

  1. Andrew on May 15th, 2009 at 10:07 pm

    Quite a nice blog you have, I hope to visit it often.

  2. Blog Meister on June 15th, 2009 at 5:28 pm

    Thanks!

    I have been busy with some of my other sites lately so I’ve been bad about keeping this one up to date. But I have some time later this week ear-marked for this blog so keep your eyes open. There’s some valuable stuff on the way! 🙂

    Take care,
    Ken

Leave a Reply