OK… I just can’t help it. I wrote a post about the new FTC Rules and Guidelines from an affiliate marketer’s point of view today. I tried to give my take on it in a professional manner. This turned out to be more difficult than I had anticipated. I couldn’t focus on the task at [...]

If you haven’t heard, the Federal Trade Commission (FTC) has made some major changes to rules governing what has to be disclosed in Blogs, websites, and Social Media. For the ones who have a lot of time on their hands, these new guidelines are published at http://www.ftc.gov/opa/2009/10/endortest.shtm. I have read the entire guideline and here [...]